interpack and the World Packaging Organisation expand partnership
11 October 2024 – interpack and the World Packaging Organisation (WPO) are intensifying their long-standing cooperation. The aim of the strategic partnership is to promote innovation, sustainability and the global exchange of knowledge in the packaging industry even more strongly.
interpack and the WPO have announced that they will be cooperating even more intensively with joint initiatives to strengthen the global packaging industry. ‘We have been associated with Messe Düsseldorf for many years, and interpack has long since become a home for us in Germany. Together we want to achieve great things for the industry and support interpack with passion,’ says Luciana Pellegrino, President of the WPO.
The WPO and interpack share many common goals, particularly in the promotion of innovation, sustainability, education and global networking. The expanded cooperation will promote important topics such as circular economy, sustainability and resource conservation in the packaging industry even more intensively. ‘Our drive is to promote the development and progress of the processing and packaging industry and to ensure its success in the world’s markets,’ says Thomas Dohse, Director of interpack, describing the trade fair’s vision. ‘With the WPO, we have the ideal partner at our side to continue to fulfil these goals. Utilising our global network together is a great step.’
Joint projects around interpack 2026
The WPO organises one of the world’s most prestigious packaging competitions with the WorldStar Global Packaging Awards. In 2026, the awards ceremony will once again take place as part of interpack, providing participants with a major international stage. The WPO itself will have a stand at the trade fair and take part in various content formats at interpack, such as the TV studio and the Spotlight Forum. As part of a theme partnership, the WPO will also be involved in interpack channels such as Spotlight Magazine outside of the trade fair.
Active in Asia and Africa
The partnership also covers the interpack alliance trade fairs Shanghai World of Packaging in China and pacprocess MEA/Food Africa in Egypt. The WPO will be represented with a stand in Shanghai from 18 to 20 November and in Cairo from 3 to 5 December 2024. It is also active in the supporting programme. The interpack projects ‘Women in Packaging’ and the SAVE FOOD initiative will also play an important role at both trade fairs.
