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Bangkok – 25 February 2026: Marking the first-ever collaboration of three industry leaders, Taokaenoi Food & Marketing Public Company Limited, or TKN, a manufacturer of seaweed snacks distributed domestically and internationally, SCG Chemicals, or SCGC, a leading integrated polymer and solutions provider for sustainability, and Dow Thailand Group, or Dow, a global leader in materials science, have jointly announced the signing of a landmark Memorandum of Understanding (MoU) to revolutionize the snack industry through the “Food-Grade Circular Packaging by Advanced Recycling Technology” project. This initiative aims to sustainably address plastic waste challenges under the concept of closed-loop recycling. This collaboration entails utilizing multi-layer packaging waste from the production processes of Taokaenoi, which was previously difficult to recycle. This waste will be processed using the advanced recycling technology of SCGC and converted back into circular feedstock. Following this, Dow will utilize the feedstock to produce new, clean, and food-grade plastic resins. These resins will then be safely used to manufacture food packaging for the Taokaenoi brand once again. It is anticipated that the packaging will be ready for commercial distribution by the end of 2026. Ms. Orrapat Peeradechapan, Chief Executive Officer of Taokaenoi Food & Marketing Public Company Limited, said, “Taokaenoi is committed to creating happiness for consumers through high-quality snacks, alongside prioritizing ESG (Environmental, Social, and Governance) principles by emphasizing sustainable economic, social, and environmental development. This collaboration represents a significant milestone that transforms the ‘challenge’ of hard-to-recycle packaging into an ‘opportunity’ to establish a practical circular economy. It is not merely about waste disposal, but rather about creating new value from used plastic. We do not only deliver great-tasting products, but we also aim to deliver a better world to consumers through eco-friendly packaging innovations that are clean, safe, and tangibly reduce environmental impacts. This will drive our business to grow alongside genuine sustainability.” Dr. Suracha Udomsak, Chief Operations and Innovation Officer of SCGC, said, “This collaboration reflects the capability of SCGC in utilizing advanced recycling technology to manage plastic packaging composed of multiple materials, which is difficult to recycle, and converting it back into circular feedstock. This feedstock can be used to produce new plastic resins (Certified Circular Polyolefin Resin), which possess properties and quality entirely equivalent to standard virgin plastic resins in all respects and are safe for direct food contact. As a result, the materials can be reused to manufacture food packaging for Taokaenoi. In addition, our process has achieved the globally recognized sustainability certification, ISCC PLUS (International Sustainability and Carbon Certification), throughout the entire supply chain, making SCGC the first company in ASEAN to achieve such certification. This partnership is considered a crucial step in driving SCGC’s goal of reintegrating used plastic into the circular economy system at a volume of 500,000 tons per year by 2030, through collaborations with business partners across the entire value chain.” Meanwhile, Mr. Vichan Tangkengsirisin, President of Dow Thailand, added, “As a materials science leader, Dow is proud to support this collaboration in Thailand by applying our technology to produce circular plastic resins from used flexible packaging feedstock with performance equivalent to fossil-based plastics. Dow Thailand Group’s polyethylene facility in Rayong is ISCC PLUS certified for its capability of converting advanced recycled feedstock into high quality, food grade circular resins. This initiative represents an important step toward closing the plastics loop in Thailand and advancing Dow’s sustainability ambition to transform the waste through collaboration with customers and value chain partners.” This collaboration serves as a model for the comprehensive management of used multi-layer plastic packaging. It reduces the accumulation of plastic waste in the country and decreases the consumption of new resources. This aligns with the sustainability goals of Taokaenoi, SCGC, and Dow, reinforcing the role of the business sector in tangibly driving the circular economy to build a sustainable future together.
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June 2021

Youthful packaging design by Sidel opens a new page for Menton

3 June 2021 – Sidel packaging team in Shanghai, China, redesigned the package of Menton flavoured water by integrating youthfulness into its health attribute. The straight-wall lightweight polyethylene terephthalate (PET) bottle, which weighs only 17.85g for the 500ml format, conveys the sense of modernity, and is a statement of sustainable packaging. Targeting young consumers in China, this new design differentiates Menton as a premium choice among other ready-to-drink (RTD) flavoured water brands in the market.

Menton is a RTD product sold in convenience stores and markets around schools in medium-sized cities in China. After three years of rapid sales, Menton flavoured water faced growing competition in the market with similar packages and prices. Considering that Menton’s customers are price-sensitive young people who have grown up together with the development of China’s advanced Internet culture, the brand decided to restyle the brand personality and resonate with them by repositioning the drink as a higher value product. To do so, they relied on their long-term partner Sidel to develop a new packaging design from a concept to the industrial realisation of the product, which is also, but not only being produced on three Sidel Aseptic Combi Predis polyethylene terephthalate (PET) packaging lines at a fast output of 60,000 bottles per hour per line.

Drinks that brings to a Mediterranean Holiday 
Sidel’s team conjured up a completely new bottle concept, including iconic bottle shape and label designs. As Menton flavoured water is available with multiple fruity flavours, the inspiration of the new look was one of the ingredients – lemons – that are harvested in Europe.

As a result, an association with the ideal, sunny Mediterranean holiday was applied to the new design with the help of a bright and jaunty colour pallet – the metallic “Tiffany blue” colour gives an exquisite brand image and unifies the different flavours, but the illustrated fruit pattern with its light-hearted, funny, relaxing mood conveys the healthy and natural attributes of the drink.

Sleek Design Combines Strong Capability 
The challenge for Sidel was how to premiumise Menton, and retain its health attribute in the new high-valued soft drink category, because many soft drinks give the impression of containing high in sugar and unhealthiness. It is also crucial to build a stronger brand image, and further improve the relationship between brand and consumers to increase the loyalty.

“Following the overall packaging design trend in China, we decided to create something more contemporary for young people who are the main target audience for the drink, moving away from complex and technical design structures. Therefore, we came up with a straight-wall lightweight PET bottle, which weighs only 17.85g for the 500ml format, and is unusual for premium packaging.” explains Steven Xie, Packaging Director, Sidel, Greater China.

The production process of the re-styled bottle is also more sustainable, reducing material and energy consumption due to its light weight. The new bottle also achieved performance requirements for transportation and storage.

Based on customer’s insights, specifications, supply chain conditions and product goals, Sidel supported from packaging conceptual graphic design and technical design to label design. In addition, Sidel provided all feasibility studies and performance tests, including dimensional and mechanical tests for thickness and weight. Within this project, the packaging professionals also supplied three series of moulds and supported the industrial production to ensure that the bottles were performing across the supply chain according to initial specifications.

Since the product launch on the market in May last year and its recognition by packaging design experts with the A’Design Award in 2019-2020, Sidel added that it has already received positive feedback from its target audience.