info@plaspakasia.com
Home/News/News Posts/Sustainable Packaging/Elopak launches Pure-Pak Imagine environmentally friendly carton
Categories
Featured Posts
Bangkok – 25 February 2026: Marking the first-ever collaboration of three industry leaders, Taokaenoi Food & Marketing Public Company Limited, or TKN, a manufacturer of seaweed snacks distributed domestically and internationally, SCG Chemicals, or SCGC, a leading integrated polymer and solutions provider for sustainability, and Dow Thailand Group, or Dow, a global leader in materials science, have jointly announced the signing of a landmark Memorandum of Understanding (MoU) to revolutionize the snack industry through the “Food-Grade Circular Packaging by Advanced Recycling Technology” project. This initiative aims to sustainably address plastic waste challenges under the concept of closed-loop recycling. This collaboration entails utilizing multi-layer packaging waste from the production processes of Taokaenoi, which was previously difficult to recycle. This waste will be processed using the advanced recycling technology of SCGC and converted back into circular feedstock. Following this, Dow will utilize the feedstock to produce new, clean, and food-grade plastic resins. These resins will then be safely used to manufacture food packaging for the Taokaenoi brand once again. It is anticipated that the packaging will be ready for commercial distribution by the end of 2026. Ms. Orrapat Peeradechapan, Chief Executive Officer of Taokaenoi Food & Marketing Public Company Limited, said, “Taokaenoi is committed to creating happiness for consumers through high-quality snacks, alongside prioritizing ESG (Environmental, Social, and Governance) principles by emphasizing sustainable economic, social, and environmental development. This collaboration represents a significant milestone that transforms the ‘challenge’ of hard-to-recycle packaging into an ‘opportunity’ to establish a practical circular economy. It is not merely about waste disposal, but rather about creating new value from used plastic. We do not only deliver great-tasting products, but we also aim to deliver a better world to consumers through eco-friendly packaging innovations that are clean, safe, and tangibly reduce environmental impacts. This will drive our business to grow alongside genuine sustainability.” Dr. Suracha Udomsak, Chief Operations and Innovation Officer of SCGC, said, “This collaboration reflects the capability of SCGC in utilizing advanced recycling technology to manage plastic packaging composed of multiple materials, which is difficult to recycle, and converting it back into circular feedstock. This feedstock can be used to produce new plastic resins (Certified Circular Polyolefin Resin), which possess properties and quality entirely equivalent to standard virgin plastic resins in all respects and are safe for direct food contact. As a result, the materials can be reused to manufacture food packaging for Taokaenoi. In addition, our process has achieved the globally recognized sustainability certification, ISCC PLUS (International Sustainability and Carbon Certification), throughout the entire supply chain, making SCGC the first company in ASEAN to achieve such certification. This partnership is considered a crucial step in driving SCGC’s goal of reintegrating used plastic into the circular economy system at a volume of 500,000 tons per year by 2030, through collaborations with business partners across the entire value chain.” Meanwhile, Mr. Vichan Tangkengsirisin, President of Dow Thailand, added, “As a materials science leader, Dow is proud to support this collaboration in Thailand by applying our technology to produce circular plastic resins from used flexible packaging feedstock with performance equivalent to fossil-based plastics. Dow Thailand Group’s polyethylene facility in Rayong is ISCC PLUS certified for its capability of converting advanced recycled feedstock into high quality, food grade circular resins. This initiative represents an important step toward closing the plastics loop in Thailand and advancing Dow’s sustainability ambition to transform the waste through collaboration with customers and value chain partners.” This collaboration serves as a model for the comprehensive management of used multi-layer plastic packaging. It reduces the accumulation of plastic waste in the country and decreases the consumption of new resources. This aligns with the sustainability goals of Taokaenoi, SCGC, and Dow, reinforcing the role of the business sector in tangibly driving the circular economy to build a sustainable future together.
SABIC divests assets in Petchem and thermoplastics business for US$950M
Clariant secures EU Commission approval for renewable rice bran wax additives in food-contact plastics
Esko and Videojet to showcase complete design-to-production workflow at interpack 2026
Archives
Archives
Year 2020
June 2020

Elopak launches Pure-Pak Imagine environmentally friendly carton

18 June 2020 – Elopak, a supplier of carton packaging and filling equipment for liquid food, has launched the Pure-Pak Image. The new carton is a modern version of the company’s original Pure-Pak carton, designed with an easy open feature.

Beverage cartons already have the lowest CO2 footprint among liquid food packaging today. Using renewable, recyclable and sustainably sourced materials, Elopak provides innovative packaging solutions that offer a natural and convenient alternative to plastic bottles, befitting a low carbon circular economy.

“Increasingly, we see that our Pure-Pak carton system is the natural solution to the global need to reduce the usage of plastic bottles. With the launch of Pure-Pak Image, Elopak is supporting the critical causes that represent the issues of our times – bit the call to action is timeless.” said Patrick Verhelst, Elopak’s Chief Marketing Officer.

Elopak’s focus on sustainability, alongside food safety and consumer convenience, has seen the company record a number of environmental milestones in recent years. The company has gone carbon neutral since 2016, used 100% renewable electricity, and reduced emissions by 70% over the past decade. With cartons manufacturers from responsibly managed forests and FSC-certified material, Elopak offers its customers 100% renewable cartons that use wood-based renewable plastics, rather than relying on petroleum-based plastics.

“We wish to play our part in the global shift towards a low carbon circular economy, and have therefore created the most environmentally friendly carton possible,” Verhelst explained. “The Pure-Pak Imagine carton has no plastic screw cap, and is 100% forest-based made with Natural Brown Board. The carton is fully renewable and carbon neutral, creating the perfect low carbon, circular economy approach.”

The Pure-Pak Imagine carton’s top fin helps guide consumers how to open the carton. In combination with the functionality of the easy-pour and easy-fold features, the new carton design sets a new benchmark in reducing plastics.

With the new shape of the top fin introduced with the Pure-Pak Imagine, Elopak adds a further important point of differentiation. Shape is the first recognition point for consumers, so this is especially important in markets less familiar with the easy opening feature. Elopak is confident that the design of the Pure-Pak Imagine carton will create recognition on shelves across the markets, and is currently available for the fresh dairy category.

“With Pure-Pak Imagine, we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials,” Verhelst concluded.