Lothamilk partners with SIG to expand consumer reach and growth in Vietnam
Originating in the Vietnamese tourist hub of Long Thanh, premium dairy producer Lothamilk Joint Stock Company is set on growth as it expands its portfolio of milk with aseptic technology and carton packs from SIG. Aseptic technology allows dairy products to be transported and stored without refrigeration, removing a common barrier for these products.
Working closely with the expert team at SIG, to find the best packaging solution to increase distribution throughout Vietnam, Lothamilk opted for high speed aseptic filling technology, initially choosing a filling machine to complement combiblocXSlim carton packs – filling 24,000 packs per hour, in nine different volumes from 80ml to 200ml, for unparalleled flexibility.
Lothamilk’s brand of the same name – Lothamilk – has been a popular dairy brand for pasteurized products in Vietnam for more than 20 years. But due to the short shelf life of pasteurized products, Lothamilk was unable to expand its product presence throughout the country. The gentle aseptic process ensures the safe retention of vitamins, flavor and product quality, without the need for any preservatives.
Lothamilk has been a popular dairy brand for pasteurized products in many Vietnam regions for more than 20 years. Credit: Lothamilk.
Phat Ho, Deputy General Director from Lothamilk Joint Stock Company: “Our close cooperation with SIG has helped us expand our portfolio with dairy products in aseptic carton packaging, which in turn has opened up many new opportunities for Lothamilk throughout Vietnam. Not only has it significantly increased our distribution, but also helps us to reach new consumers by adapting to their changing needs, building brand loyalty and securing long term profitability. Vietnamese families are now benefitting from the highest quality long-life UHT-products, in the most sustainable, convenient and safe packaging.”
New product for busy on-the-go consumers
The first Lothamilk UHT-products, available across Vietnam in combiblocXSlim 110ml and 180ml, will be Strawberry and Chocolate Milk, sweetened UHT milk as well as a reduced sugar option. The carton packs are suited for on-the-go consumption to fit in with busy lifestyles.
“It is good to see the tangible benefits Lothamilk is experiencing since making the economical, efficient and sustainable addition of our aseptic packaging solutions. Lothamilk is a new player in the UHT milk market and our flexible filling technology will ensure the company can bring new products to market quickly and efficiently, adapting to sudden market changes and consumer demands,” says Binh Hoang, Country Manager SIG Vietnam.
In partnering with SIG, Lothamilk has been provided with product innovation and differentiation as part of SIG’s Value Proposition, which aims to deliver innovative product and packaging solutions that enable businesses to satisfy ever-changing needs
