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Year 2019
October 2019

Dove commits to global anti-waste initiative and 'no, better, less' plastic

Unilever-owned beauty brand Dove has unveiled a suite of new initiatives that exemplify its commitment to accelerate the global beauty industry’s progress to address plastic waste. The amount of virgin plastic Dove will save globally per year would be enough to circle the Earth 2.7 times, according to a press release.

Dove claims to have opted for long-term initiatives rather than one-off limited editions to ensure a greater and sustained impact. According to the brand, plastic waste is one of the biggest global environmental and human health issues, and it is being driven by a linear, single-use consumption model.

Through a “No/Better/Less Plastic” framework, Dove is eliminating the use of virgin plastic where possible, and using alternative materials and packaging innovations.

  • No Plastic: Dove Beauty Bar single packs will be plastic-free globally next year, and development is underway to replace the plastic outer-wrap of its beauty bar multipacks with a zero-plastic material.
  • Better Plastic: Dove will start to launch new 100% recycled plastic (PCR) bottles where technically feasible, in Europe and North America, by the end of 2019 – across all ranges (Dove, Dove Men+Care, and Baby Dove).
  • Less Plastic: Dove is working on reusable, refillable, stainless steel format deodorant sticks as part of the LOOP™ platform initiative: a first-of-its-kind, minimal waste, direct-to-consumer shopping system.

This extensive strategy will generate a massive impact, and will reduce Dove’s use of virgin plastic by more than 20,500 tons per year. Through these initiatives, Dove calls for collaborative, accelerated action to help resolve the world’s plastic problem, shifting both commercial and consumer behaviour to turn the tide against plastic waste.

Marcela Melero, Dove global skin cleansing VP, commented, “We are passionately committed to being one of the brands making the biggest impact against plastic waste. We know we’re not perfect, but we can’t afford to wait. We’re working to have the biggest positive impact we can, as quickly as we can and empowering others to do the same.”

In addition, these initiatives map back to Unilever’s commitment to make all its plastic packaging fully reusable, recyclable or compostable by 2025. They also build on Unilever and Dove’s long history of action on plastic alternatives, including Unilever becoming a core partner of the Ellen MacArthur Foundation’s New Plastic Economy initiative and Dove avoiding the use of more than 10,000 tons of virgin plastic in the last decade.