Amcor launches first PET container for Ritual multivitamins made from 100% recycled content

14 February 2020 – Amcor developed and launched the multivitamin segment’s first PET container made from 100% post-consumer recycled content (PCR) resin. Amcor created the new, clear bottle in two sizes, 100 cubic centimeters and 150 cubic centimeters, for Ritual, a health meets technology company that reimagined the multivitamin.

Ritual is a leader in the multivitamin industry that has challenged the status quo by putting traceability at its core. The company built the first visible supply-chain of its kind; shares the scientist, source and supplier for its ingredients on its website; and is committed to creating a product that is as earth conscious as possible. The company partnered with Amcor Rigid Packaging to develop a packaging solution that would support its mission to find new uses for existing materials and create a reusable, sustainable future.

“When reinventing the multivitamin, we went to great lengths to ensure our ingredients not only helped to support the body but were also great for the environment. We believe the materials that hold our capsules should be no different,” said Katerina Schneider, Founder and CEO of Ritual.

PCR is comprised of recycled materials including PET beverage bottles that have served their purpose (have been used by the consumer) and subsequently been recycled to produce a new product. The use of PCR helps to support the recycling infrastructure and reduces demand on virgin resins.Maintaining colour and clarity can be challenging when using a high percentage of PCR. Amcor’s engineers created a colour-stable bottle for Ritual that is close to virgin PET clarity.

“Our collaboration with Ritual has delivered an attractive packaging solution that reflects the brand’s mission and commitment to the environment,” said Harry Goldstein, VP Healthcare with Amcor Rigid Packaging