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Year 2020
July 2020

Coca-Cola European Partners invests in Plastics Recycling start-up CuRe Technology

18 July 2020 – Coca-Cola European Partners (CCEP), is funding Dutch start-up CuRe Technology – a recycling start-up which seeks to provide a new lease of life for difficult to recycle plastic polyester waste, with the aim for it to contribute towards CCEP’s goal of sourcing 100% rPET for its bottles.

The funding from CCEP, through its innovation investment fund, CCEP Ventures, will enable CuRe to accelerate its ‘polyester rejuvenation’ technology from pilot plant to commercial readiness. Once the technology is commercialised, CCEP will receive the majority of the output from a CuRe-licensed, new-build plant.

Once operational, CuRe has the potential to support CCEP’s ambition, in partnership with The Coca-Cola Company in Western Europe, to eliminate virgin oil-based PET from its PET bottles within the next decade. This will contribute to removing of a total of over 200,000* tonnes of virgin oil-based PET from CCEP’s packaging portfolio a year and support the transition to a circular economy for PET packaging.

CuRe Technology – a start-up, created and led by a consortium of world-leading recycling innovators and experts led by the Morssinkhof Group and the Cumapol/DuFor Group, with strategic partners DSM-Niaga and NHL Stenden University of Applied Science – will initially apply its end-to-end partial depolymerisation recycling process to transform opaque and difficult to recycle (ODR) food grade PET to high quality recycled PET (rPET) that can be used again for food and drink packaging in one continuous process on the same site.

Towards a Circular Economy

The CuRe funding from CCEP Ventures builds on existing strategic investments by The Coca-Cola Company to explore and support the scaling of ‘enhanced’ full depolymerisation recycling technologies in order to make a circular economy for PET a reality.

Depolymerisation recycling technologies complement existing mechanical polymer recycling processes. They have the potential to upcycle lower grade PET that cannot currently be recycled via mechanical recycling means and is instead currently downcycled, incinerated or sent to landfill. These depolymerisation technologies could play a role in significantly increasing the supply of rPET whilst also accelerating the transition to a circular economy for PET bottles by reducing the reliance on virgin oil-based PET.

The Coca-Cola system in Western Europe is working towards a future source vision for its PET material which will help remove the need for virgin oil-based PET (figurative future sources of PET in Western Europe: 70% derived from mechanical recycling with 25% from depolyemrisation recycling and 5% PET from plant-based renewable sources, all while remaining 100% recyclable*).

Joe Franses, Vice President, Sustainability at Coca-Cola European Partners said:  “CuRe is an exciting technology start-up with transformational potential developed by an experienced consortium, making it an ideal investment for CCEP Ventures. Our investment in CuRe underlines our commitment to supporting innovations that have the potential to drive growth in our business and our sustainable packaging goals. It also offers us the potential to access vital rPET volume that will help to accelerate delivery  of our 100% rPET ambition for our PET bottles.”

www.cocacolaep.com