Arla Foods Ingredients launches clean-label ambient yogurt concept to meet Chinese demand
7 May 2020 – Arla Foods Ingredients has launched a clean-label concept to help brands meet growing demand for ambient yoghurt in China.
The new solution uses Nutrilac® YO-4575, a natural whey protein, to give unrefrigerated yoghurts a premium positioning with natural ingredients.
Arla claims that Nutrilac® YO-4575 is unique due to its heat-stability and texturizing properties. It keeps ambient products smooth and stable throughout shelf life without the need for additives or preservatives.
According to Arla, ambient yogurt is the fastest growing segment in China’s liquid dairy market. Citing Innova Database in its press release, the ambient category reportedly accounted for almost 30% of China’s entire yogurt market in 2019.
Torben Jensen, senior category manager, FDP, at Arla Foods Ingredients, explained: “Ambient yoghurts with a natural label are looking more and more like a major opportunity to capture a slice of China’s growing yoghurt market. But to be part of this journey, manufacturers need to offer something different.
He added: “Clean-label products are the perfect way for brands to differentiate in the category, while tapping into demand for premium products. We’re proud to have developed the first clean label ambient yogurt. Our concept is delicious, convenient and made with all-natural ingredients. It offers a premium edge, with an ideal texture, fresh taste and great stability.”
The new solution contains five all-natural ingredients: skimmed milk, cream (38% fat), Nutrilac YO-4575, sugar and native tapioca starch. It contains more than 3% protein, with Nutrilac YO-4575 providing high nutritional value due to its high amino acid content.
To highlight the concept’s flavour possibilities, Arla Foods Ingredients is offering it in three varieties – vanilla, peach and green tea.